Growing a cleaning business takes more than offering top-notch services. It’s also about creating a solid online presence, offering excellent customer service, and streamlining your processes. In this post, we’ll discuss some traditional and out-of-the-box strategies to grow a cleaning business, both online and offline. By the end, you’ll have a complete toolkit to attract, engage, convert, and retain clients, helping you establish a sustainable cleaning business.
How to Grow a Cleaning Business: Step-by-Step
You can grow a cleaning business in a variety of ways, including SEO, paid ads, social media, traditional advertising, Google reviews, and more. Let’s dive into each one separately.
Start Working on Your Branding
Branding isn’t for big businesses. Even when you’re starting out, your efforts in building a cleaning brand will pay off in the long run. It sets you apart from competitors, attracting quality leads without too much effort. However, building a brand takes time and consistency. To build a brand from the word go, share your brand story, start posting on social media consistently, and connect with your audience. As you get more customers, delight them with top-notch services, customer care, and helpful resources.
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Develop a Marketing Strategy
Developing a marketing strategy will help you stay motivated, head in the right direction, and track your results. Here’s how you can develop a marketing strategy tailored to your cleaning services.
Leverage Local SEO
As a cleaning business, your top priority should be to rank your service on Google for local search queries like:
- Cleaning services near me
- Local house cleaning services
- Professional cleaning company [city]
- Residential cleaning services [city]
- Affordable cleaning services near me
To rank for these search queries, create service pages and optimize them with relevant keywords. Plus, add your target keywords to all important sections of your website, including the homepage. Also, make sure your Google Business Profile has all the important information on your business. This will help you rank your service on Google Map Pack.
Invest in Paid Ads
SEO takes time. It’s a long-term game. Pay-per-click search ads, on the flip side, let you put your business in front of the target audience instantly. A Google search ad, for instance, allows you to target specific keywords in your locality, attracting potential customers to your landing pages.
Creating an effective PPC ad campaign can be tricky as it involves upfront investment. Plus, your competitors are also bidding on the same keywords, making it more costly for you to get visibility. Hire someone who knows how to find low-competition keywords and convert traffic into leads and customers.
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Use Social Media Marketing
Compared to SEO and search ads, social media can help you reach a larger audience with less effort. It lets you connect with your customers and prospects on a more personal level, building your trust. Plus, since more than half of the world’s population is active on social platforms, there’s an audience for almost every business.
Provide Excellent Customer Support
You don’t only want to attract new customers; you also want to retain the existing ones. Good customer support means being helpful and answering any questions someone might have before or after getting your service. It’s a great way to generate word-of-mouth referrals as well.
Get More Google Reviews
Most people check online reviews before they invest in a business. As a cleaning service, Google reviews are one of the most valuable assets. The more reviews you can get the better. However, quality always surpasses quantity; so focus on getting more 5-star reviews.
To get more Google reviews, make the process easier for your customers by creating a QR code that leads to your reviews page. You can ask your customers to scan this QR code and leave you a review. Also, add your reviews page link to your social media posts, emails, website, etc.
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Build a Network
Networking is a long-term growth strategy. It connects you with potential clients, referral sources, and industry partners. Here are a couple of powerful ways to leverage networking for a cleaning business:
- Join online industry groups and interact with potential clients and local businesses
- Collaborate with complementary businesses and generate referrals
Train Your Employees
A well-trained team improves the chances of success in any business. As your business grows, train your employees for customer service, safety procedures, and other business best practices. Employees who’re good at their job aren’t only good for business; they also feel confident about themselves and are more likely to stick with your business long-term.
Monitor and Adjust Your Strategy
Digital marketing is always changing; a strategy that might have worked for you in the beginning may not be effective these days. To grow a cleaning business, you need to say ahead of the trends and ensure effective implementation of the latest tech in your operations.
How to Grow a Cleaning Business: FAQs
Let’s address some frequently asked questions about growing a cleaning business.
How Can I Make My Cleaning Business Grow Faster?
Focus on providing the best services in town, leveraging the latest digital marketing techniques, and building strong relationships with your clients. Networking and customer referrals are perfect ways to create sustainable growth.
What Type of Cleaning is the Most Profitable?
Specialized cleaning like post-construction and commercial jobs tend to be higher-paying than residential cleaning. But, residential cleaning is typically easier to start.
What is the Best Type of Cleaning Business to Start?
Residential cleaning requires lower upfront costs and tends to be easier to start. Although commercial cleaning offers bigger contracts, the barrier to entry is relatively high.
Growing Your Cleaning Business: Conclusion
Growth for every service-based business mainly depends on how consistently it can deliver value to customers. For cleaning businesses, it’s about satisfying your existing customers with exceptional cleaning. This is because happy costumes are like a magnet for new leads and customers. Plus, positive customer reviews on platforms like Google build your credibility and trust, converting leads into customers.
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