Pinterest is one of the biggest visual social platforms with over 5 million monthly active users. Not only that, it’s a search engine on its own, so whatever you pin today could bring in traffic for months or years to come. In addition, effective Pinterest SEO can even help you rank your content on Google, attracting high-quality, third-party traffic.
If you’re a marketer and want to use Pinterest to attract traffic to your website or a landing page, this guide is for you. In it, we’ll cover everything from designing click-worthy pins to making your content rank on the Pinterest search engine. Let’s dive in.
The Importance of Pinterest as a Marketing Platform
Pinterest isn’t just for DIY projects and design inspiration. It can be a powerful marketing medium. Plus, it has a search engine, and your pins are evergreen. Unlike posts on other social platforms like Instagram and Facebook, your pins don’t disappear after a day or two.
Because of the nature of the Pinterest audience, businesses in particular niches, such as food, travel, decor, and fashion can benefit more from the platform’s traffic.
How to Do Pinterest Marketing: Step-by-Step
Let’s dive into our Pinterest marketing strategy.
Optimize Your Pinterest Business Profile
Start by creating a Pinterest business profile and optimize it with a professional headshot or logo and a comprehensive bio. Also, by claiming your website, you can put its link on your profile page and attract traffic from there.
Make sure to write a keyword-rich bio, which would help the search engine understand your business and rank your profile accordingly.
Make Your Pinterest Content SEO-Friendly
To rank your pins on Pinterest’s search engine, you need to optimize your content with the right keywords. Since it’s a visual search engine and also a social media platform, Pinterest SEO is a little different from Google SEO. Let’s dive deeper.
Write Keyword-Optimized Title and Descriptions
Add your target keyword to pin titles and descriptions. Make your description count by going into the details of the topic. Also, use hashtags related to your content to improve your reach.
Add Image ALT Texts and Hashtags
Image ALT texts are meant to help search engines understand your images and rank them accordingly. Using a descriptive ALT text can help improve your pins’ visibility.
Organize and Optimize Pinterest Boards
Boards are like categories on your profile. You can create your own and join other users’ boards. Organize your content in different topic-based boards to improve their reach. Also, add an SEO-friendly title and description for each board.
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Create Save-Worthy Pins
Did you know if a pin gets more saves, it’s more likely to rank in search results? Saves indicate that your content is valuable, and helpful, and keeps Pinterest users on the platform, which can boost its organic visibility. To create save-worthy pins, add valuable text overlay on your images.
Create Great Pins
You can rank your PIn with effective Pinterest SEO, but if they’re not visually attractive, they won’t stand out in your audience’s feed. Make your pins pop by using bold, large, and unique text. Use an attention-grabbing image to make scrollers stop and click on your pin.
If you don’t know how to design effective pins, use the pre-designed templates on Canva to get inspiration and start from there. Look at what your competition is doing and reverse-engineer their design strategy if it’s working for them. If you don’t have the time to design yourself, consider hiring someone or outsource it to a freelancer.
Stay Consistent with Pin Scheduling
Consistency breeds trust and shows professionalism. You can pin every day or every week; whatever frequency you choose, try to stay consistent. If you can’t remain consistent, consider scheduling your posts in advance and let the platform take care of posting. Pinterest has its own scheduling tool, so you don’t have to use a third-party platform.
Leverage Pinterest Ads
Organic pins are a perfect way to generate consistent views or traffic to your landing pages, but SEO is a long-term game. To get quick visibility, you can invest in Pinterest ads. Make sure to implement all pin design best practices to get more clicks on your pin ads.
Track Your Performance with Pinterest Analytics
Tracking is the only way to know if your Pinterest marketing strategy is working. Use Pinterest Analytics to track impressions, engagements, and click-through rates. Identify which image or video pins work best and focus on them for maximum output.
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How to Do Pinterest Marketing: FAQs
Let’s address some frequently asked questions about Pinterest marketing.
How Do I Start Promoting on Pinterest?
Start by creating a content plan based on the business goals. Create eye-catching and SEO-friendly pins to stand out and attract clicks. Only use Pinterest ads when you know your target audience and can afford to lose some budget.
Is Marketing on Pinterest Free?
Yes, organic marketing on Pinterest is free. You can create as many pins as you want. However, Pinterest advertising is paid.
How Do I Attract Buyers on Pinterest?
If you’re targeting buyers on Pinterest, use powerful visuals, engaging content, and actionable CTAs that convert views into clicks. Your landing page needs to be converted to generate sales.
How to Make Your Pins Go Viral?
To make your pins go viral, you’ll need to make them unique and valuable. Plus, make sure you’re following pin design best practices and implementing Pinterest SEO.
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Conclusion
Pinterest marketing is all about creating powerful visuals, adding value to your pins, and optimizing your content for the right keywords. Your Pinterest content should be helpful enough to keep users coming back for more. Consistency is an important part of organic Pinterest marketing. It helps you build your brand and makes you an authority in your industry. If you want to generate quick results, consider using Pinterest ads.
