Digital PR and SEO may seem like two completely different concepts. But, they’re two areas of digital marketing that frequently overlap. For instance, link-building, a crucial part of every SEO strategy, requires strong digital PR skills.
On the flip side, digital PR isn’t only about link-building. And, link-building isn’t all about digital PR. This means they’re not the same. In this blog post, we’ll tell you everything you need to know about the relationship between SEO and digital PR. Let’s dive in.
The Relationship between Digital PR and SEO
What is Digital PR?
How Digital PR Relates to SEO?
In terms of SEO, digital PR is a set of methods and strategies that help you get relevant and quality backlinks to your website. In other words, a digital PR campaign supports your off-page SEO campaign. This helps you rank your site higher on Google.
The process involves finding the right journalists and website owners and reaching out to them. Your pitch includes a piece of content so good that they’d want to publish it on their website or publication. As a result, you get a backlink to your site, which improves its overall authority, and in turn, SEO.
Relationship Between Guest Posting and Digital PR
Guest posting and digital PR have a lot in common. In a guest post outreach campaign, you have to get in touch with relevant people and get them to link back to your site. This requires decent digital PR skills. However, guest posting is a part of the broader digital PR umbrella. Digital PR also includes getting links from journalists and news publications.
Remember that Google doesn’t think of guest posting as a legitimate way of gaining backlinks. This is because, in guest posting, you’re not getting links naturally. Instead, more often than not, you have to offer something in return, like a reciprocal backlink or money, which Google considers link spam. But, it’s still a strategy used by many top SEOs to build long-lasting relationships and authority in their industries.
Press Releases for SEO
Digital PR Vs SEO: Main Differences
Digital PR campaigns are concerned with reputation management and do not only involve getting links to your site. SEO is a digital marketing strategy that aims to improve a website’s rankings on search engines like Google. Moreover, from an SEO perspective, digital PR is only used for guest blogging, whereas SEO includes everything that helps improve your website authority. Lastly, digital PR involves building brand awareness on social media, whereas the purpose of an SEO strategy is to gain social media traffic.
Related: How to Find Guest Post Opportunities?
Benefits of Using Digital PR for SEO (Backlinks)
Attracts Authority Links
Digital PR is the only way you can get high-quality links from top publications. Effective PR helps you get enough links consistently, which helps you overcome the competition, or at least, keep yourself in the game. Other link-building strategies like guest posting, niche edits, and forum posting may help a bit. But, it’s digital PR that can get you the links that really matter for SEO.
Gives You a Competitive Advantage
Getting someone to add a link to an existing web page can work great. Maybe you’ve found a great resource page and can get the website owner to add your link as a good resource. But, what if your competitor reaches out to the same webmaster and convinces them to replace your link?
You’re right where you started; most link-building strategies are easy to replicate by your competitors. On the flip side, it’s not that easy to replicate backlinks acquired through digital PR.
Helps You Drive Referral Traffic through Backlinks
Builds Brand Awareness
Digital PR helps you get your business featured by top publications with tons of relevant traffic.
This can help you grab top-of-funnel prospects. They’d know your business exists. There’s no link-building strategy that can help you build brand awareness at this scale.
Positions You as a Leader
You’ve probably heard about Google’s E.E.A.T (Experience, Expertise, Authoritativeness, and Trustworthiness), and how it’s so important for SEO. But, while there are many factors that impact your site’s E.E.A.T., links are one of the most important ones.
There’s nothing more powerful than an authority publication linking to your site, telling Google that your content is worth sharing. This just means that digital PR can help you position yourself as an expert in your industry, both in the eyes of Google as well as your audience.
FAQs
Is digital PR a SEO?
Digital PR isn’t SEO, but SEO does fall under the umbrella of SEO. Off-site SEO, where you have to build relationships, is closely related to digital PR.
What is the difference between PR and SEO?
Digital PR is when you build long-term relationships with industry professionals. Off-site SEO is where you get other websites to link to yours. Both involve communication and persuasion skills.
Why is SEO important in digital PR?
SEO is an important part of digital PR when you have a website and want to rank for competitive terms. It lets you get high-quality traffic from search engines like Google.
Conclusion
Digital PR and SEO are generally two parts of a broader digital marketing strategy. They both complement each other to help business owners reach their marketing goals.
Importantly, off-site SEO, which includes reaching out to webmasters and getting them to link to your site, requires good digital PR skills. Digital PR can help you get high-quality backlinks from top-tier publications and news agencies. This can prove to be a game-changer for your site’s authority, traffic, and trust. Off-site SEO strategies that require effective digital PR include press releases, guest posts, and HARO (Help A Reporter Out).
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