Artificial intelligence is spreading its influence everywhere; social media marketing is no exception. It’s making the life of a marketer easier with automation and insights. The challenge, however, is to get the most out of this technology and be mindful of the safety, privacy, and security concerns. In this guide, we’ll tell you the role of AI in social media marketing, its benefits, challenges, and what the future looks like. Let’s dive in.
What is AI In Social Media?
AI in social media refers to tools that help marketers save time and help businesses improve their return on investment. Artificial intelligence lets you automate a variety of social media marketing tasks, including:
- Post writing
- Creating images and videos
- Scheduling posts
- Managing customer-brand conversations
- Analyzing data for better marketing decisions
- And more
According to a study, 62% of marketers use artificial intelligence while crafting their digital marketing strategies. The AI market in social media marketing is evolving continuously. It seems like every day there’s a new tool that can help marketers streamline their workflows and save time.
The Role of AI In Social Media Marketing
Image and Graphics
Artificial intelligence tools like MidJourney and DALL-E are life-savers for social media marketers who need visual content. Before AI image creators, marketers had no choice except to outsource this aspect to a graphic designer. AI image creators tend to be a lot more cost-effective overall. Plus, you can use a simple written prompt to have them create stunning graphics. Canva, a famous beginner-friendly graphic design platform has started integrating AI in their tools as well. For instance, you can create an Instagram post just by giving it a prompt. For instance, here is what it came up with for the prompt “Create an Instagram post for my marketing brand”:
Written Content
Ever since the introduction of ChatGPT, creating written content has been a breeze. It’s essentially a chatbot, so you can get it to write content while interacting with it. It remembers the conversations, helping you maintain consistency.
The best part is that ChatGPT 3.5 is completely free, which means you don’t have to hire someone for written content. Of course, it takes a writer to understand the intricacies of written marketing content. Let’s take an example of a LinkedIn post for a digital marketing agency.
Content Ideation
With AI chatbots, you don’t have to wait for ideas to pop up in your mind. These chatbots can come up with content ideas that are tailored to your target audience. All you have to do is provide a prompt. Here’s an example:
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Ad Management
AI is proving to be a game-changer in social media advertising. From pinpointing the right audience to optimizing your bids, AI has you covered. With the right AI tools at your back, your ad campaigns are bound to generate your desired ROIs.
Analytics and Tracking
AI in social media marketing is also offering real-time reports with actionable data. The tools can analyze tons of data, allowing you to make informed decisions on time. For instance, you can tweak your content strategy based on how it’s performing with your target audience.
Challenges of AI In Social Media Marketing
The benefits and use cases of AI in social media marketing can’t be overstated. However, nothing worthwhile comes without its challenges. Here are a few things to be mindful of while using artificial intelligence tools for marketing.
Misinformation
While AI writing tools can be powerful at producing content at scale, there’s a concern for accuracy. Sometimes, you’ll find these tools to skew information and makeup facts. The only solution, as of now, is to proofread the content and eliminate any misinformation manually.
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Compliance
AI in social media marketing is still in its infancy. Many companies, businesses, and even online platforms like Google are accepting AI fully. So, before you use AI for marketing purposes, check with your compliance department or read the rules of the platform you’re creating content for. For instance, you can publish AI-created content on TikTok, but you’ll have to tell the platform that it’s AI.
Bias
Despite what you may hear, AI content isn’t always unbiased. A chatbot’s response also depends on what prompts you give it. Plus, you can’t be too sure about the unbiasedness of the data they’ve been fed. The solution is to read and proofread any text you get from an AI tool.
Future Outlook of AI In Social Media Marketing
AI continues to evolve and get better. Its impact is only going to increase in the days to come. This is why a social media marketer needs to stay updated on the latest trends and be willing to adapt.
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AI In Social Media Marketing: FAQs
Let’s discuss some frequently asked questions about AI in social media marketing.
How to Use AI to Automate Social Media Marketing?
There are plenty of AI tools you can use to automate some aspects of your social media marketing strategy. Examples include Later, Buffer, and Sprout Social.
Will AI Replace Social Media Marketing?
AI tools do automate some marketing workflows, eliminating the need to hire human resources. However, human input in the form of proofreading, strategy development, and creativity will always be there.
What is the Future of AI in Social Media?
AI is transforming the social media marketing world. The way AI is growing, its use for marketing purposes is poised to increase.
Conclusion
From content ideation to data analysis, brands are leveraging the power of AI to boost their ROIs. With the amount of data, some AI tools have, you can now pinpoint your dream customers and get in front of them cost-effectively. Advertisers can now create hyper-targeted social media ads and offer highly personalized experiences. Not only that, but you can track your campaigns’ performances and make advertising decisions in real time. If you’re a business owner, embracing the role of AI in social media marketing will give you an edge over the competition.
