Whether you have a landscaping business or are thinking about starting one from scratch, this guide is for you. The annual growth rate for the landscaping and gardening market is estimated to be 4.2% between 2022 and 2027. But, growing any local business demands a well-thought-out strategy, especially because of the ever-rising competition. In this guide, we’ll talk about what it takes to grow a landscaping business, get high-value clients, and build a sustainable business. We’ll talk about creating a growth strategy, optimizing your GBP, attaining clients through organic marketing, and more. Let’s dive in.
Create a Growth Strategy
You probably already have a marketing strategy in mind, but sustainable growth requires an overarching growth strategy. Start by picking the platforms you’re going to market your business on. As a landscaping business, your primary target audience would be homeowners and commercial property owners. These would be hanging out on Facebook and Instagram. You should also create an SEO blogging strategy which would involve creating content on in-demand topics for inbound leads. Whatever traffic sources you use, make sure to grab their email addresses and build an email list. That way, you’ll have more control over your audience and you could build long-term relationships with them.
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Have an Optimized Google Business Profile
One of the first things any local business owner should do is optimize their Google Business Profile. It’s an important piece of the marketing puzzle because your business gets visibility for local search queries like “Best landscaping businesses near me” or “Landscaping companies in (City name)”.
Here’s how you can optimize your Google Business Profile for maximum local visibility:
- Make sure all your business information like website URL, phone number, Name, and Address are consistent with other online listings
- Add the keywords you want to rank for such as “Landscaping services” and “Lawn care” in your profile description and posts
- Add high-quality, relevant photos and videos
- Choose a relevant category and sub-categories
Create Localized Content to Attract Leads
Organic content helps you attract prospects to your marketing funnel. It’s also referred to as inbound or pull marketing. Publish content on your website that speaks to your target audience. For instance, optimize your web pages for local-intent search terms, such as “Best lawn care services in (city name)”. In addition to service pages, regularly write helpful blog posts that answer your prospects’ questions or solve specific problems. Informational intent blog posts will help you engage people who are not actively looking for your services but are looking for DIY guides or tips.
Here are some top benefits of producing high-quality content on a consistent basis:
- It helps you build authority as a service provider
- More content means more opportunities to rank your business on Google’s first page
- Content marketing is a great way to attract high-intent leads to your marketing funnel
A couple of examples of informational content would be:
- How to Prepare Your Lawn for Spring Growth
- 3 Common Lawn Problems and How to Fix Them
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Invest in Facebook and Google Ads
Advertising is a perfect way to get landscaping clients if you have some budget to invest upfront. Google and Facebook ads are the main pay-per-click platforms to consider. With Google ads, you target people searching for specific keywords related to your business. Whereas, on Facebook, or any social media platform, you push your message to people.
Why Use Facebook Ads for a Landscaping Business
Using Facebook ads, you can target specific audiences such as:
- Homeowners
- Renters
- People interested in home improvement, gardening, lawn care, etc.
- People who’ve recently moved to a new place
Since Facebook allows video ads, you can showcase before-and-after footage of your projects in your ads. In addition, Facebook ads are generally less expensive than Google ads. So, an optimized Facebook ad can generate a higher ROI.
How to Use Google Ads for a Landscaping Business
Google ads let you attract a high-intent audience to your business as they target people who are looking for a business like yours. You can put your web page at the top of Google’s results for search terms like “Best landscaping services in (City name)”.
Participate in Community Events
Actively taking part in community events helps your visibility. You can sponsor different community events to play your part and build a reputation. For instance, you can sponsor a charity event; this can also help you get backlinks from their websites.
Get More Google Reviews to Build Trust and Traffic
Try to get as many reviews for your landscaping business on Google as possible. Service seekers read online reviews before investing in a business. Start by making it easy for your customers to review your business by:
- Sharing with them the link to your reviews page
- Create a QR code that leads to your reviews page
- Write a rough draft for them to customize
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How to Grow a Landscaping Business: FAQs
Let’s address some frequently asked questions about growing a landscaping business.
How Do You Grow a Landscaping Business?
Start by creating a growth strategy. Focus on digital platforms that are most likely to generate results for you. Track and tweak your strategy as you move forward.
What Landscaping Services Should I Offer to Boost Profitability?
Focus on high-demand services such as seasonal cleanups, irrigation system installations, and hardscaping projects to work with premium clients.
What Tools and Software Can Help with Growth?
Use a tool like QuickBooks for accounting and Jobber for scheduling to streamline your growth and operations.
Conclusion
Growth starts with identifying your core services, target audience, and digital marketing platforms. Work on inbound marketing strategies such as social media content and SEO blog posting to attract your target audience organically. Use Facebook and Google ads to put your landscaping services in front of potential customers. The key to successful landscape marketing is tracking your progress and being willing to make tweaks whenever necessary.
