Facebook has an active user count of around 3 billion, making it the most-used social platform in the world. In addition to playing a huge role in our daily lives, the social media giant helps businesses reach their marketing goals. But, although it offers easy-to-use advertising tools, you may want to hire an expert to manage your Facebook ads. After all, advertising has a lot of moving parts.
In this guide, we’ll tell you how to hire a Facebook ads manager so that you can focus on other aspects of your business. The article will help you pick someone you can trust with your Facebook ads budget. Let’s dive in.
How to Hire a Facebook Ads Manager
What Do Facebook Ad Managers Do?
A Facebook ads manager creates and executes an ad strategy for brands. They manage everything from audience selection to selecting the right visuals for your ads.
The responsibilities include:
- Increasing brand awareness
- Analyze your current strategy
- Evaluate your progress
- Boost conversions
- And maybe more
How Much Does a Facebook Ads Manager Cost?
A Facebook ads manager can cost anywhere from $50k to $100 a year. According to Indeed, their average salary is around $73k per year. The exact cost of an ad manager varies depending on the:
- Complexity of the project
- Budget involved
- Experience and expertise of the professional
Hiring a good Facebook ads manager is a sizeable investment, but you could lose a lot more money by not hiring one. So, consider working with a specialist if you want to leverage Facebook ads for your business.
Skills to Look for in a Facebook Ads Manager
Before looking for a Facebook ads manager, know the skills that differentiate the good ones from the bad ones. Look out for the following skills and maximize your chances of success.
Strategic Thinking
Ad management is much more than executing repetitive tasks. Your Facebook ads manager should be able to devise effective strategies to help you achieve your advertising goals.
Ad Copywriting
Your Facebook ad’s copy is a crucial part of the Facebook advertising funnel. Managers who have good copywriting skills eliminate the need for hiring a dedicated copywriter.
Conversion Rate Optimization
Implementing the right Facebook ads strategies is only part of the game. You want someone who knows how to fine-tune every part of the funnel and generate better results.
Audience Targeting
Understanding the target audience is crucial to achieving the desired advertising results. An expert Facebook ads manager knows how to find and target the right audience for your product or business.
Understanding of the Facebook Ads Funnel
A Facebook ads funnel is the pipeline through which a potential lead transforms into a customer. It starts from understanding the audience to using actionable call-to-action on the landing page.
Questions to Ask While Hiring a Facebook Ads Manager
When starting a working relationship with a service provider, it’s important to get answers to some questions.
What Industry or Niche Do You Have Experience In?
Start by asking if they have any experience in the industry your business operates in. However, professional Facebook ad managers can work in any industry. So, prior industry experience may not be a must.
Can You Share Any Previous Campaign Results?
This question is inarguably the most important one. You don’t want to work with someone who can’t prove they’ve helped another business in the past. Results speak volumes when it comes to hiring a Facebook ads manager.
Do You Outsource Any Aspects of Facebook Advertising?
Some service providers outsource their work to freelancers. If they’re working with a team, make sure the quality will be up to the mark.
Steps to Hire a Facebook Ads Manager
Step 1: Start by understanding what you need a Facebook ads manager for. For instance, the goal could be to get a certain amount of leads within the next 6 months.
Step 2: Consider the level of expertise and experience you need from the service provider. You may also need them to be proficient with some digital tools.
Step 3: Publish your job listing on job boards like Indeed or your own website if you have one. Don’t forget to list all your requirements upfront to attract the right candidates.
Step 4: Ask for their past experiences and if possible, conduct a pre-employment test.
Step 5: Lastly, interview the best candidates to select the most appropriate option.
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How to Hire a Facebook Ads Manager: FAQs
Can I Hire Someone to Run Facebook Ads for Me?
Yes, you can hire a Facebook ads manager that manages your entire ad campaigns. However, do your research before trusting a service provider with your ad budget.
How Much Does It Cost to Hire a Facebook Ads Manager?
The price may vary depending on how long they’ve been doing this. Ad managers with less than 3 years of experience tend to be affordable.
Should I Hire a Facebook Ads Manager?
Whether or not you should hire a specialist depends on whether you have the budget for it. Plus, ask yourself, do I have the expertise and time to manage everything effectively?
What are the Duties of a Facebook Ads Manager?
The duties of a Facebook ads manager may include copywriting, split testing, audience selection, progress tracking, and more. It mainly depends on what a business wants with Facebook ads.
Conclusion: Hiring a Facebook Ads Manager
Facebook’s huge audience size makes it a go-to marketing channel for most businesses. But, in order to use its advertising features, you need some skill and experience. This is why hiring a Facebook ads manager is the right thing to do as a business owner. But, how do you find the right person or agency for your needs? Consider the skills needed to run a Facebook ads account successfully. Plus, make sure to work with someone with a track record and good reputation. Lastly, use job posting platforms like Indeed and LinkedIn to attract the right candidates for the job.
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